Online Fundraising. THE 3 Mandatory Tools for Beginners

eBook: The Beginner’s Guide to Online Donations

Increase Online Fundraising with Your Website, Newsletter, AdWords Ads

Complementary pre-publication access in 14 weekly installments.

CSDi is releasing a new nonprofit fundraising training book in October. We’re offering newsletter subscribers a full preview in 14, weekly, action-oriented chapters. Take advantage of this opportunity and Subscribe now!

Nonprofit staff members discussing management strategies.

Boost Online Donations in 14 Weeks
Follow the 14 weekly steps & set up a modern website, launch a communications program to attract donors, and apply for a $10k/mo AdWords Grant.

What you will Do. Skills you will Learn.
Simply follow 14 weekly steps to get these three important online fundraising tech tools up and running:

Part 1. Your Web Presence. Create a modern, effective website that will call supporters to action to make a donation, volunteer, or subscribe.

Part 2. Digital Marketing and Communications. Connect with the supporters that your nonprofit needs through email newsletters, blog posts and targeted web pages.

Part 3. A Google AdWords Grant. Apply for a $10k/mo AdWords grant that will send high potential new subscribers, donors and volunteers straight to your nonprofit’s website.

Raise More Funds | Do More Good
The book is for people who are new to online fundraising-or who want to get donations. The chapters present a simple, step by step progression showing how to do this.

Making Tech Tools Accessible to Beginners
This book is written for tech beginners who want to learn how to better use simple funding tools for their nonprofits. All technical concepts are presented in easy to grasp, jargon-free language, one simple step at a time: Perfect!

So: Are you relatively new to working on websites? Online fundraising? Writing and sending engaging subscriber emails? Writing AdWords campaigns?

Then: I have good news. Today’s website platforms, email providers and Google’s AdWords program all have simple points of entry for newbies: This book will show you how to access them: one step at a time.

Read this week’s first chapter to see how the step-by-step process works and to get started right away:

CHAPTER 1: How to Create a Website for Your Nonprofit

Here is a quick snapshot of the chapters.

The Complete Beginner’s Guide to Increasing Online Donations

PART 1. YOUR WEB PRESENCE

How to Create a Website for Your Nonprofit

Ch. 1: Setting Up Your New Website: choosing a name, web site services and connecting to the Internet.

Ch. 2: Website Layout: simple page navigation, make it mobile friendly, make it visible to Google.

Furnishing Your New Website
Ch. 3: Branding: adding a logo, setting fonts, creating new pages and adding content.

Ch. 4: Adding volunteer and subscription forms, collecting donations.

Simple Landing Pages. Simple SEO
Ch. 5: Landing pages that convert visitors to donors. Keywords.

Ch. 6: On board SEO tools, writing techniques, keyword placement. Publish, promote, and earn links to your page.

PART 2. MARKETING & COMMUNICATIONS
Marketing & Communications
Ch. 7: Your support goals, target market, your brand.

Ch. 8: Communications calendar, communications channels, email campaigns.

Email Lists and Email Newsletters
Ch. 9: Capture Names: signing up new subscribers, installing pop-ups, offers.

Ch. 10: Romance subscribers: subject lines, the best email format, click-through buttons, launch a new compelling email campaign.

PART 3. A GOOGLE ADWORDS GRANT
How to Apply for an AdWords Ad Grant
Ch. 11: Grant requirements, apply for an AdWords grant, create a sample AdWords campaign using landing page keywords.

Ch. 12: Grant Success! Organize campaign structure, keyword homeruns, writing compelling ads.

Managing and Optimizing your AdWords Account
Ch. 13: Powerful, simple tools. AdWords quality score and ad rank. AdWords performance statistics: What’s your goal?

Ch. 14: Fine Tuning for Impact. How to increase performance and reduce management time. Minimizing poor CTR keywords. Landing Pages and AdWords Conversion Tracking Codes. Google Analytics. Google Webmaster. Site Maps.

Read this week’s first chapter to see how the step-by-step process works and to get started right away:

CHAPTER 1: How to Create a Website for Your Nonprofit.

Click here to subscribe to our newsletter and access each new complimentary chapter from the nonprofit guide on a weekly basis.

We look forward to your insights and comments!

Sincerely,

Tim Magee

Executive Director

Center for Sustainable Development

Tim Magee is the author of:
A Field Guide to Community Based Adaptation, Routledge, Oxford.