The Beginner’s Guide to Online Donations

Get Online Donations with Your Website, Newsletter & Social Media

Ch. 8: Editorial calendar, marketing channels, and launching campaigns.

Develop an achievable nonprofit editorial calendar, find marketing channels that reach your target audience, and launch this month’s campaign.

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Nonprofits: Learn to create a marketing calendar, clearly define communications channels that connect you to your target supporters, and launch your first campaign. Let’s connect your first campaign to your perfect landing page—and convert visitors into donors.

Last week we introduced Chapter 7.
Nonprofit marketing: Set your goal, target your market, tell your story.

You learned step-by-step instructions for how to research keywords that attract donors, how to convert casual visitors into committed supporters, and how to build an optimized landing page.

Today we are presenting Chapter 8.
Editorial calendars, communications channels, and launching campaigns.

Communications Plan Example:
What you will Do. Skills you will Learn.

This week we will show you, step-by-step, how to:

Develop a sample editorial content calendar.
Discover your optimum communications channels.
Properly launch a new campaign.

Tech Tools for Beginners
Chapter 8 is written for tech beginners who want learn about 1) Developing an achievable communications calendar template. 2) Discovering your optimum communications channels. And, 3) Launching your first campaign.

All technical concepts are provided in easy to grasp, jargon-free language, and are supported with step-by-step illustrations: Perfect!

Get Going! CHAPTER 8.
Editorial calendar, communications channels, launch campaigns.

We look forward to your insights and comments!

Sincerely,

Tim Magee
Executive Director, Center for Sustainable Development

Tim Magee is the author of:
A Field Guide to Community Based Adaptation, Routledge, Oxford, England.